Color Theory

Understanding how to relate and contrast various colors to each other via use of a color wheel supports critical thinking. We exercise our critical thinking skills when we perform such functions as color matching or creating color schemes. Color theory is utilized in many fields outside of fine art. Such jobs include designers for a slew of digital media roles, marketing, fashion, culinary, and so on.

Example of color theory leveraged in the trades.

Color theory is even used in construction roles. One example would be a tile, marble, or some other stone installation which requires grout. Let’s say the grout color, which typically selected by the customer and or recommended by the salesperson, is a shade off. The installer should understand how to use “concrete pigments” or other techniques to change the shade, tint, or hue of the color. Concrete pigment is colored powder used to mix with the grout mixture to adjust the color of the grout. If the tile installer does not have “concrete pigments” there are other “hacks” they may do. One coincidental hack is to add acrylic or other paint to change the color, but the installer should also be aware of not exceeding 10% pigment adjustment, as this changes the drying time and weakens the grout. Certain sealants may be used to further adjust the tint of grout.

Reading and Video Assignments

Learning Objectives:

1.
To learn the language of color theory, so that we may objectively provide critical critique and understanding to our work as artists. Here’s what we will learn from the reading and where we need to focus our attention:

- Primary Colors
- Color Temperature
- Tinting and Shading
- Saturation, Hue, and lightness
- Color Schemes

2.

To understand the origin and development of the color wheel, which is a tool that has been developed over the last few centuries.

Reading:

Color theory for designers: a beginner’s guide

This reading is addressed to a more digital audience, but the principles of color theory still apply. The only difference to understand is that of subtractive and additive color. Digital art world utilizes “additive” colors, while printed, painted, and other non-light emitting medium of colors are “subtractive” colors.

Webflow: color-theory

Video:

Let's talk about color (>5 min)
By: Jesse Walter

History of The Color Wheel (>5 min)

By: Canva (youtube)

History of the color wheel.

Reading:

Color Basics

By: Usability.gov

Usability: Color Basics

[About this mini-course] [Syllabus] [Module 1] [Module 2] [Module 3]